One of the most basic, simple yet often overlooked concepts in Internet marketing is the call to action. Quite simply, this means starting with the end in mind: what is it you want your visitors to ultimately do?
We here at SUDO marketing think that transparency and communication is THE most important factor in client engagement.
In business school, they teach you that world-class, really effective businesses measure. They measure everything. As the mantra goes “If you don’t measure it, you can’t improve it”. Your SEO effort should absolutely be no different!
As capable as Google Analytics is, you don’t own the data and still more concerning, you are at the mercy of Google when it comes to what metrics get measured. We at SUDO Marketing wanted more flexibility than that and to that end, SUDO is introducing a full-featured web-analtyics package that is now available to [...]
You can do all the SEO work in the world, on-page optimization, off-page link building, making sure your copy is all spot on but it all means nothing if when the search engines come knocking, they aren’t greeted like gracious guests. Imagine if you invited a friend over to your house for dinner. You gave [...]
There are many strategies that one can employee to build back links. You can hire somebody to generate back links for you. You can use link exchange sites to swap and build links. There are many approaches that you can use, most of these I would label as unscrupulous at best. The “grey” and “black” SEO techniques will get you back links, but they will be of limited quality and of no real value add to the community. Moreover, Google and the other search engines are getting wiser to what constitutes a low quality link verses a higher quality link.
Copy is the way you tell your potential customer who you are, why your different and why they should give you their business. Get this wrong and they simply bounce off your page and go somewhere else.
